services
Digital marketing means
you have options.
Social media trends, landing pages, email marketing, and more…
let’s make sure you stand OUT from competitors.
It all starts with strategy
You may be thinking, “Duh!” and you’d be right. This should be a no-brainer, but sadly it is not.
We start with brand strategy to clarify 6 things:
- What success looks like
- Your timeline
- What we are selling
- Who your target audience is
- Where your audience buys
- How we should communicate with your audience
Options available just for you
Brand Strategy
Brand strategy is the process of identifying where your brand is and where your brand wants to go.
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Old Soul then develops a course of action to bridge this gap. We will conduct a brand audit, target audience analysis, and discuss business objectives. This all leads to developing a brand strategy that will last for years to come and accomplish your objectives.
Lead Magnets
Lead magnets are valuable freebies you can offer website visitors in exchange for their email.
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You don’t have to be an audio engineer and host your own podcast show. Old Soul has audio engineers to professionally mix and master each episode for you. There has been a debate between media professionals and consumers about audio vs. video importance. Yamaha believes “sound is critical” and “video is nice to have.” We say this, to say, let us handle your audio and provide you with the best quality we can.
Web Services
We can create, redesign, maintain, update & SEO your website.
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Much like a marketing plan, designing your custom website will start with strategy.
Our first call will discuss your business objectives, target audience, competitors, and the GOAL of the website.
Ad Campaigns
Ad campaigns are a group of messages that talk about one thing and couple with landing pages.
Email Marketing
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We’ll take care of all scheduling between you and your guests. We can develop several email templates for the host to use, or send them on their behalf- if they are more comfortable with that kind of thing! Scheduling doesn’t have to be a headache- let us make it easy for y’all by using our systems which were designed to make your life easier! And don’t forget about “Guest Prep Sheets” – these quick 1 or 2 page resources will jog the host’s memory when having someone new on the show.
Landing Pages
A landing page is a web page that is designed to convert. There is ONE call to action.
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The old adage of “You Never Get a Second Chance to Make a Good Impression” is true in today’s world. COVID-19 has shown that people and businesses could comfortably moving to remote meetings, learning & even “happy hours.” Our team will edit your show’s video professionally, this includes color correction, transitions, overlays, graphics, and more. Visual branding is important, like sonic branding, and Old Soul will deliver you high-quality, clear video for each episode.
Social Media Marketing
What would it look like if your social media converted? Increase your qualified leads or sales.
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Test everything.
Old Soul is dedicated to constantly delivering you the best we can produce and this includes our podcasts. When we analyze podcast results, we look at a number of factors depending on your business goals and KPIs we discussed before the first episode was released. For example, if the goal is to get more views, we will try out a certain thumbnail layout for several episodes and track its performance versus another type of thumbnail.
Analysis
Our team will track all of your various campaigns and update you weekly or monthly.
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Much like a marketing plan, designing your custom website will start with strategy.
Our first call will discuss your business objectives, target audience, competitors, and the GOAL of the website.
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