Stand out From Your Competition with a Podcast
Podcasts are the new radio. They’re an amazing way for your brand to connect with its audience and build trust. You can even use them as part of your marketing strategy, or just as a fun way for people to learn more about what you do.
The Most Efficient Marketing
Old Soul specializes in developing on-brand podcasts for businesses across all industries. We know how important it is to develop content that matches your brand voice and we work hard so you don’t have to worry about anything except creating great content!
Let us help you take advantage of this opportunity by developing the show concept and helping your business create 3–6 months’ worth of episodes in less than 1 week! Our team will be there every step of the way, from planning out topics, booking guests, writing scripts, editing audio files, and publishing them on Apple Podcasts, Spotify & more — everything necessary for launching a successful podcast series is included in our service package! And if you need any extra help along the way (like social media promotion), we can also provide additional services at an affordable rate.
Shows we Produce
Our Podcasting Process
We work with you to determine what type of podcast is best & go deep into the specifics of your brand.
The first step to developing a video podcast series is to design the concept of the show. To do this, our team starts by identifying your interests, expertise, and experience. From there, we determine who your audience is (and conduct an audience analysis). Then we look at previous brand communication and find ways that it might relate to a podcast series. Lastly, we begin to design the look and feel of the show (show colors, imagery, typography, etc.).
Editing Audio Files
From scripting your podcast’s intro and outro to editing the actual audio-we got you covered.
You don’t have to be an audio engineer and host your own podcast show. Old Soul has audio engineers to professionally mix and master each episode for you. There has been a debate between media professionals and consumers about audio vs. video importance. Yamaha believes “sound is critical” and “video is nice to have.” We say this, to say, let us handle your audio and provide you with the best quality we can.
We will push your podcast episodes to Spotify, Apple Music, Google Podcasts, YouTube, your website, and more!
When it comes to distributing your podcast episodes, we make it simple. For video, we push to YouTube or Vimeo and develop description templates for you to use on every episode. If you would like, our team can SEO the YouTube or Vimeo video descriptions, titles & selected hashtags. Audio-wise, our team uses Anchor to distribute episodes to Spotify, Apple Podcasts, Google Podcasts & more. We are equipped to design thumbnails for each episode, as well.
Before the first episode is recorded, our team can handle scheduling between you and the guest.
We’ll take care of all scheduling between you and your guests. We can develop several email templates for the host to use, or send them on their behalf- if they are more comfortable with that kind of thing! Scheduling doesn’t have to be a headache- let us make it easy for y’all by using our systems which were designed to make your life easier! And don’t forget about “Guest Prep Sheets” – these quick 1 or 2 page resources will jog the host’s memory when having someone new on the show.
Editing Video Files
Producing high-quality video content is our specialty. We will even help develop the visual identity of your show.
The old adage of “You Never Get a Second Chance to Make a Good Impression” is true in today’s world. COVID-19 has shown that people and businesses could comfortably moving to remote meetings, learning & even “happy hours.” Our team will edit your show’s video professionally, this includes color correction, transitions, overlays, graphics, and more. Visual branding is important, like sonic branding, and Old Soul will deliver you high-quality, clear video for each episode.
Our team will review your show’s performance monthly & determine if any changes are necessary.
Old Soul is dedicated to constantly delivering you the best we can produce and this includes our podcasts. When we analyze podcast results, we look at a number of factors depending on your business goals and KPIs we discussed before the first episode was released. For example, if the goal is to get more views, we will try out a certain thumbnail layout for several episodes and track its performance versus another type of thumbnail.
Frequently Asked Questions
What is a Podcast?
A podcast is a digital audio file that is available online for streaming or downloading. It is often part of a series, with new episodes released periodically.
How do I Listen to a Podcast?
There are many ways to listen to podcasts. You can use a dedicated podcast app, such as Apple Podcasts or Spotify, or you can use a video player like YouTube. You can also listen to podcasts directly from a website or through a web browser.
How do I Create a Podcast?
To create a podcast, you will need to record and edit your audio, choose a hosting platform, and create an RSS feed. You will also need to decide on a name and cover art for your podcast, and create show notes and descriptions for each episode. To fast track this process, click this link to book a call with one of our podcast specialists.
How do I Promote My Podcast?
There are many ways to promote your podcast, including social media, email newsletters, and guest appearances on other podcasts. You can also submit your podcast to directories, such as Apple Podcasts and Google Podcasts, to make it easier for people to find and subscribe to your show.
What Equipment do I Need to Start a Podcast?
To start a podcast, you will need a microphone, a computer, and some software for recording and editing your audio. You may also want to invest in headphones and a pop filter to improve the quality of your recordings.
How do I Monetize My Podcast?
There are many ways to monetize a podcast, including advertising, sponsorships, and selling merchandise. You can also offer paid content or membership options to your listeners.
Can I use Copyrighted Music in my Podcast?
Using copyrighted music in your podcast without permission is generally not allowed. You can use royalty-free music or music that you have permission to use, or you can purchase a license to use copyrighted music.
How Often Should I Release New Episodes of my Podcast?
The frequency of your podcast releases will depend on your audience and the amount of content you have available. Some podcasts release new episodes weekly, while others release them monthly or even less frequently. It’s important to find a schedule that works for you and your listeners.