Content marketing

Your business needs a podcast

Podcasts are the new radio. They’re an amazing way for your brand to connect with its audience and build trust. You can even use them as part of your marketing strategy, or just as a fun way for people to learn more about what you do.

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Create 3-6 months of episodes,

in ONE week

Old Soul specializes in developing on-brand podcasts for businesses across all industries. We know how important it is to develop content that matches your brand voice and we work hard so you don’t have to worry about anything except creating great content!

Let us help you take advantage of this opportunity by developing the show concept and helping your business create 3–6 months’ worth of episodes in less than 1 week! Our team will be there every step of the way, from planning out topics, booking guests, writing scripts, editing audio files, and publishing them on Apple Podcasts, Spotify & more — everything necessary for launching a successful podcast series is included in our service package! And if you need any extra help along the way (like social media promotion), we can also provide additional services at an affordable rate. So what are you waiting for? Get started today by clicking here!

 

Shows we produce

 

Leading Forward with Christie Berger cover

Leading Forward interviews leaders from a variety of industries and reminds us “that we are not alone and that we can lead forward together.”

Capital Class with Adam Giery

Capital Class has candid conversations with market-leading businesses while “humanizing the journey of constructing an enterprise.”

On the Clock with Todd Dallas Lamb

On the Clock, with Todd Dallas Lamb, features an array of guests to discuss all things education.

Our process for YOUR podcast

Show Concept

We work with you to determine what type of podcast is best & go deep into the specifics of your brand.

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The first step to developing a video podcast series is to design the concept of the show. To do this, our team starts by identifying your interests, expertise, and experience. From there, we determine who your audience is (and conduct an audience analysis). Then we look at previous brand communication and find ways that it might relate to a podcast series. Lastly, we begin to design the look and feel of the show (show colors, imagery, typography, etc.).

Editing Audio Files

From scripting your podcast’s intro and outro to editing the actual audio-we got you covered.

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You don’t have to be an audio engineer and host your own podcast show. Old Soul has audio engineers to professionally mix and master each episode for you. There has been a debate between media professionals and consumers about audio vs. video importance. Yamaha believes “sound is critical” and “video is nice to have.” We say this, to say, let us handle your audio and provide you with the best quality we can.

Publishing

We will push your podcast episodes to Spotify, Apple Music, Google Podcasts, YouTube, your website, and more!

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When it comes to distributing your podcast episodes, we make it simple. For video, we push to YouTube or Vimeo and develop description templates for you to use on every episode. If you would like, our team can SEO the YouTube or Vimeo video descriptions, titles & selected hashtags. Audio-wise, our team uses Anchor to distribute episodes to Spotify, Apple Podcasts, Google Podcasts & more. We are equipped to design thumbnails for each episode, as well.

Booking Guests

Before the first episode is recorded, our team can handle scheduling between you and the guest.

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We’ll take care of all scheduling between you and your guests. We can develop several email templates for the host to use, or send them on their behalf- if they are more comfortable with that kind of thing! Scheduling doesn’t have to be a headache- let us make it easy for y’all by using our systems which were designed to make your life easier! And don’t forget about “Guest Prep Sheets” – these quick 1 or 2 page resources will jog the host’s memory when having someone new on the show.

Editing Video Files

Producing high-quality video content is our specialty. We will even help develop the visual identity of your show.

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The old adage of “You Never Get a Second Chance to Make a Good Impression” is true in today’s world. COVID-19 has shown that people and businesses could comfortably moving to remote meetings, learning & even “happy hours.” Our team will edit your show’s video professionally, this includes color correction, transitions, overlays, graphics, and more. Visual branding is important, like sonic branding, and Old Soul will deliver you high-quality, clear video for each episode.

Audience Analytics

Our team will review your show’s performance monthly & determine if any changes are necessary.

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Test everything.

Old Soul is dedicated to constantly delivering you the best we can produce and this includes our podcasts. When we analyze podcast results, we look at a number of factors depending on your business goals and KPIs we discussed before the first episode was released. For example, if the goal is to get more views, we will try out a certain thumbnail layout for several episodes and track its performance versus another type of thumbnail.

Let’s Get Started

Ready to make a real change?

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